Backup Camera Law and Challenges for Manufacturing

A few weeks ago, the National Highway Traffic Safety Administration (NHTSA), after much delay, passed a law requiring backup cameras in cars. It will, first and foremost, improve safety, particularly for the small children who cannot be seen without them and are the victims of thousands of backup accidents annually. Backup cameras have proven very effective in studies, beating out parking sensors and other machine vision methods in effectively preventing crashes.


Photo: NHTSA

We want to know what this all means for car manufacturers and, of course, camera manufacturers (our customers) who will soon be producing and assembling cameras to meet a growing demand as they ramp up to May of 2018, when all new cars will be required to have them.

Already many car manufacturers have included backup cameras as an option or standard in new car models. The NHTSA said there will be requirements governing image size, linger time, response time, durability, and deactivation, but the most important was simply the ability to see in a 10-foot by 20-foot zone directly behind the vehicle. But perhaps there should also be a requirement for camera clarity? Car makers say their main challenge is integrating the screen into the dashboard, but with so many cars already offering a backup camera system, it’s clear they have already found some solutions.

The main challenge we see is that the obligatory 10 by 20 foot visible zone definitely requires a wide angle or fish eye camera module. Therefore, these automotive backup cameras must certainly be assembled using active alignment so that the outside edges of the resulting image are in focus. Otherwise, the safety measure will be compromised.

The good news for us is that we will be working hard on our productsPixid Systems – so that they will produce the best backup cameras possible, with no fuzzy imaging areas around the edges.  We can see now that backup cameras are here to stay; we know that our company is contributing to automotive safety through our work to create rearview cameras with optimized clarity. We hope that more innovation in the automotive world, including the head-up displays that project information onto the windshield, will improve driving safety even further.


Delay in Decisive Backup Camera Legislation Leads to Lawsuit

rearview camera

Rearview camera screen on a dashboard.
(This is a file from the Wikimedia Commons.)

At the end of September, a lawsuit was filed against the government by several citizen groups and individuals, citing government inaction on automotive rearview camera legislation.  While a law requiring rearview cameras in all motor vehicles was passed
in 2008 and slated for enactment in 2011
, the Transportation Department never delivered on it.

The Transportation Department said that it would add rearview cameras to its list of recommended safety measures just before the suit was filed.  Some automakers say that it is important that rearview cameras remain optional so that consumers can choose whether to pay extra for the feature.  However, NHTSA estimated in 2010 that backup cameras would add only $53 to $88 to the price of cars with dash display screens (which even many economy small cars now have) and $159 to $203 for vehicles without them.

Although this delay has frustrated and angered supporters of mandatory cameras, they have not completely lost the battle to bring the technology to the masses.  Now, there is global recognition of the significant benefits of the cameras.  This year, 79% of new cars offer the cameras either standard or as an option.  In addition, 53% of 2013 model cars and light trucks do have a standard camera.  Honda is leading the pack, making rearview vision standard on all models by 2014.

One of the individuals filing the lawsuit is Greg Gulbransen, who wrote an op-ed in the Washington Post to bring attention to his passion for the cause.  When he tragically hit his two year old, fatally, in 2002, he began to campaign for change. In 2007, the new law requiring backup cameras was named for his son Cameron.

“For many consumers backup cameras have reached the same status as air conditioning or cruise control,” says Karl Brauer, senior analyst at car research site Kelley Blue Book.  He notes that unlike those comfort features, “there’s a certifiable safety benefit to backup cameras. … It’s time for backup cameras to be a required feature on all new cars sold in the U.S.”

Rearview Cameras Crucial for Vehicle Backup Safety

Drivers backing up cars, vans, and trucks cannot see anything immediately behind their vehicle.  Each year, this problem accounts for an estimated 300 backover fatalities and 18,000 backover injuries.  Tragically, many of these accidents involve small children.  In 2008, Congress approved a law to establish rear visibility standards, possibly requiring rearview or backup cameras in all cars, but the legislation was put on hold in March, in order to “ensure the most protective and efficient rule possible.”

Cameras placed at the rear of the car have been found to be the most effective way to alert drivers of people in their back-up path.  The National Highway Traffic Safety Administration and the U.S. Department of Transportation issued a report in 2006 entitled “Vehicle Backover Avoidance Technology Study.” The report concluded from its testing that ultrasonic and radar sensor technology is ineffective for this purpose and that vision-based cameras had the greatest potential for success because “the rearview camera systems typically provided drivers with the ability to see pedestrians in the majority of the rear blind zone areas.”

Vehicle Blind Zone

Image from “Vehicle Backover Avoidance Technology Study” by NHTSA and USDOT.

Blind zones become larger as car size increases; for instance, the driver of a Cadillac Escalade has a blind zone ranging from 30 to 100 feet behind the vehicle.  Many newer vehicle models do include rearview cameras to address this issue, such as this one: the BMW X3 xDrive 35i backup camera.

BMW X3 Rearview Camera

The BMW X3 Backup Camera

Kasalis believes that there is indeed great potential in rearview video systems to prevent backover accidents.  In the hope that Congress revisits this legislation sometime in 2012, and rearview cameras become standard, we look forward to working with automotive cameras a great deal in the near future.